Critical Brands.
Powerful Results.

When compelling content, innovative technology and media insights unite – audiences are motivated to act.

Mighty Union is a full-service, independent agency that unites the talent and capabilities of large-scale agencies with the responsiveness and value of a small, nimble dynamo; all to create needle-moving work for the brands that power the world in which we live. Our teams have deep expertise and a genuine passion for working with the organizations that deliver the products, innovations and services that are critical to society.

See some of the work we’ve done for critical brands below. Then contact us to unite your team and ours.

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Mission
Critical
Brands

If you measure success in microns and microseconds. If your standard of performance is first time, every time. If lives and livelihoods literally count on you… then we’d love to work with you, just as we do with these category-leading companies.

Raytheon Dragos CAES Kopin SAIC Aerospace Everbridge Massport

If you measure success in microns and microseconds. If your standard of performance is first time, every time. If lives and livelihoods literally count on you… then we’d love to work with you, just as we do with these category-leading companies.

Life
Critical
Brands

If your teams, talent and technology are part of people's day to day life. If you provide financial strength, fuel leaps in innovation, or deliver services that are essential to our society and economy, then we’re ready to take your message to the next level.

UMass Memorial Health Analog Devices Moderna South Shore Bank Foley Hoag Perkin JH Sarepta

If your teams, talent and technology are part of people's day to day life. If you provide financial strength, fuel leaps in innovation, or deliver services that are essential to our society and economy, then we’re ready to take your message to the next level.

Future
Critical
Brands

If your organization’s purpose is creating a more inspiring, more rewarding and more astonishing tomorrow. If your mission is to inform and enrich all of us, then we’re ready to empower your efforts.

Tufts University Harvard Valero MBCC Cradles To Crayons WIN Waste NationalGrid LEK

If your organization’s purpose is creating a more inspiring, more rewarding and more astonishing tomorrow. If your mission is to inform and enrich all of us, then we’re ready to empower your efforts.

Practice Areas:

Brand Strategy

Creative Development

Business Intelligence

Communications Planning

Digital Experiences

Brand Strategy

  • Brand narratives
  • Branding and naming strategy
  • Brand positioning and messaging
  • Brand platform / big idea

Leadership team

Mighty Union Matt

Matt Naffah

Partner & CEO
Mighty Union Jim

Jim Rich

Partner & COO
Mighty Union Angela

Angela Herbst

Chief Client Officer
Vaughn Misail

Vaughn Misail

Executive Creative Director
Mighty Union Scott

Scott Thomas

Executive Creative Director
Jaime Escott

Jaime Escott

SVP, Communications Planning
Tadd Barnes

Tadd Barnes

SVP, Technology
Mighty Union Allison

Allison Hartrich

VP, Business Intelligence
Jim Brockman

Jim Brockman

VP, Project Management & Operations
Mighty Union Kassi

Kassi Kerns

Sr. Director, Strategic Partnerships
Mighty Union Casey

Casey Ruggiero

Media Director
Mighty Union Bill

Bill Minor

Director of Technology

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