Building Cultural
Pathways for Growth

Peloton, in line with its commitment to employee development, allocated $20 million to create learning and growth opportunities for its hourly employees.
To communicate this initiative, Peloton partnered with Mighty Union to develop The University@Peloton (U@P). We proposed a comprehensive communications plan, including design and messaging, to establish U@P as a purpose-driven “brand within a brand.” Through extensive workshops and interviews, we defined the U@P voice, visual brand identity, and the optimal technical platform to meet content authoring and user needs.