Mighty Union delivered a comprehensive strategy document with a “Manifesto” to define WebMD TV’s essence, value, and position within the more prominent WebMD brand.
This Manifesto was a guiding light internally, especially for the sales team, as they familiarized themselves with the newly launched product.
Customized marketing content was developed by Mighty Union to cater to multiple audience types. This included the creation of a tagline and creative direction for various marketing materials such as brochures, emails, website landing pages, postcards, social media content, and sales decks. Mighty Union also scripted and directed informational videos featuring a professional spokesperson. These videos were strategically released via email to target audiences, driving them to dedicated informational landing pages.
