Creating a Single Brand for a
10‑Company Merger

WIN Waste Innovations needed a cohesive brand strong enough to unify ten legacy companies and support a bold vertical integration strategy. The challenge was to balance service reliability with sustainability messaging while engaging employees loyal to their original brands.

We developed the name WIN Waste Innovations with the tagline Performance for the Planet. The bold red branding set it apart in the crowded market. A comprehensive rollout unified employees, captured customer attention, and positioned WIN as a leader in sustainable waste services.