To help Verve communicate its groundbreaking approach to treating cardiovascular disease, we designed a digital experience that balances innovation with emotion. We created a visually compelling, audience-centered website that simplifies complex science while highlighting Verve’s mission, values, and the real-world impact of gene editing.
- Developed a striking, interactive design that modernizes and humanizes the Verve brand
- Used innovative CSS to animate Verve’s signature ‘ribbons,’ visually representing the connection between science, physicians, and patients
- Created an interactive educational experience that explains Verve’s therapeutic approach in plain terms
- Focused on authentic, human-centered imagery to emphasize the life-changing potential of Verve’s work
