Valley Bank, a regional institution with over 200 locations, sought to better connect with customers by refining its brand identity and positioning. We began by revitalizing their messaging, emphasizing their commitment to helping individuals and small businesses achieve financial success. Our redesign of the website created a more user-friendly experience, allowing customers to easily access information and engage with the bank’s services.
We also developed a multi-channel social media strategy focused on financial education and consistent product messaging. This strategy helped increase brand recognition while ensuring a cohesive look and feel across all social platforms.
