Driving Enrollment Through
Impactful Storytelling

Overview

The Tufts Friedman School of Nutrition Science and Policy needed to increase visibility and drive enrollment by simplifying its complex program offerings.

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Our Solution

We positioned nutrition as a catalyst for change, aligning messaging with prospective students’ key goals—research, career advancement, and advocacy. A multichannel campaign across online video, LinkedIn, display banners, and paid search streamlined the journey to enrollment.

The Results

We continue to support the Friedman School in refining its brand and enrollment strategy to attract future leaders in nutrition science and policy.

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