Differentiating a Diverse
Capability for Raytheon

Raytheon sought to establish itself as a leader in cybersecurity for a global audience. However, in an overcrowded cybersecurity market, it was challenging to stand out and pinpoint a unique differentiator.

Highlighting the company’s diverse footprint of expertise – a trait none of their competitors share – we launched “Every Side of Cyber,” using an iconic visual platform to tell a succinct story. Campaign content included everything from broad-reach vehicles (TV, social) to focused thought leadership pieces (product demos and live customer engagements).