Redesigning New England Institute
of Technology’s Website

Overview

New England Institute of Technology (NEIT) needed a website that accurately represented its hands-on, high-tech education and world-class programs. Their outdated site didn’t highlight their unique offerings, so we revamped it to engage prospective students and reflect NEIT’s forward-thinking approach.

Our Solution

We worked closely with NEIT to create a dynamic, user-friendly website with a fresh design, updated UX, and SEO strategies. We focused on modern visuals, streamlined navigation, and an intuitive user experience to showcase NEIT’s unique facilities and real-world learning environment.

Key Updates

- Design: A vibrant color palette, authentic imagery, and an engaging layout to highlight NEIT’s hands-on education.

- User Experience: Simplified navigation, an events calendar, and interactive features like videos and a robust search function.

- Content & SEO: Improved messaging to reflect NEIT’s forward-thinking brand and expanded regional and national SEO reach.

The Results

This redesign helped NEIT connect with more prospective students and strengthen its digital presence.

-71%

Bounce rate

+92%

Increase in pages viewed per session

+310%

New users from organic search

+157%

New users from social media

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