Elevating the Kopin legacy
into a modern story

Overview

Kopin needed to align its brand with a new CEO’s strategy of moving up the value chain. The challenge was to shift perceptions – from being known as a maker of off-the-shelf display products to being seen as an expert in application-specific solutions.

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Our Solution

We developed a refreshed brand story, messaging, and visual identity that honored Kopin’s heritage of innovation while making it modern and customer-centric. The new logo and tagline, Vision Beyond Imagination, communicated a human-centered approach.

Results

47K

Views

500

Form Submits

15% Lower

Bounce Rate Than Industry Average

We came to Mighty Union with the goal of designing and developing a corporate website that reflected our new brand. Isovera was able to accommodate our very tight deadline, and stay on track and on task throughout the process. We worked with competent team members at Mighty Union who were experts in their subject matter areas. Everyone was very responsive to our comments and questions. We felt confident in Mighty Union’s ability to deliver a solid end product which is now the face of our company.”

— Lisa Safran, Sr. Marketing Communications Manager

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