Redesigning Harvard Medical School’s
Digital Presence

Our strategic approach was centered on enhancing SEO and refining onsite search functionality, ensuring users could effortlessly find relevant content while navigating the expansive site. A key challenge was showcasing HMS’s prestigious status in the biomedical field while aligning with a larger institutional network.

To maintain design consistency across multiple sites, we developed an extensive component library, which ensured uniformity while allowing for easy content creation for future microsites. This approach also gave Harvard’s digital assets scalability and flexibility.

Our user-centric design was informed by advanced research techniques, including heat mapping and eye-tracking tools, which helped us fine-tune the site’s structure and layout. These tools allowed us to identify key areas of focus for our audience, validating our design choices and ensuring an optimal user experience.

To further enhance user engagement, we created a modern content hub to showcase Harvard’s vast library of scientific research and news. The content hub includes robust filtering options, large imagery, and a powerful content editor, making it easier for users to access and interact with research updates and other resources.

The success of our work with Harvard Medical School led to an expanded collaboration, where we revamped several other Harvard websites to ensure cohesion in design and functionality across the broader network.