Foley Hoag sought an updated website that would reflect their extensive legal services and modern aesthetic. We began by organizing and consolidating content to create intuitive navigation that segmented their diverse service offerings. Through curated persona and journey maps, we laid the foundation for a scalable and user-friendly site, built on a component-based design system. This structure allows for future expansion while maintaining consistency across the entire site.
We implemented a comprehensive SEO strategy, improving search rankings and ensuring that their services were easily discoverable.