We built an unparalleled online banking platform that showcases Cape Cod 5’s credibility in the industry and illuminates their deep connection with the Massachusetts community.
Our strategy included:
- Conducting eye-tracking usability tests for effective navigational updates
- Implementing photography of real people in the community, rather than stock imagery, to create an authentic experience
- Creating a community stories page
- Strategically placing thought leadership resources
- Implementing a designated online banking login
