Breathing new life into
the 55ip digital experience

Overview

55ip is a fintech pioneer that has developed a platform and algorithm for generating personalized, tax-smart management at scale. Our task was to revamp their website to enhance the communication of their value prop and infuse more energy, utility, and humility into their digital experience.

Our Solution

We embarked on a comprehensive strategic research journey, engaging in meaningful interviews with key stakeholders, customers, and partners. Additionally, we delved into two years’ worth of website traffic data to uncover valuable user behavior patterns. This wealth of stakeholder insights, data-driven wisdom, and invaluable customer feedback was our guiding light throughout the entire process, adding a human touch to our strategic approach.

Mobile-first UX

By situating the menu button within easy reach of the user’s thumb, we ensured effortless and intuitive navigation, making it convenient for users to explore 55-ip’s offerings while enhancing the overall mobile usability. Our decision to break with the norms seen in more stuffy and traditional fintech websites underscores our innovative approach to design, positioning 55-ip as a forward-thinking and user-friendly financial service provider.

The Results

New life was breathed into the 55ip brand by infusing vibrant, previously untapped shades into their components, adding depth & dimension to their online identity. This dynamic visual language helped set 55-ip apart from their competitors.

Additional case studies

See All Case Studies

Foley Hoag

View Case Study

Mantis Innovation