Boston, MA (January 24, 2025) – Mighty Union, a leading integrated marketing agency for critical brands, is proud to announce its acquisition of Boston Digital, a renowned digital agency with deep expertise in web strategy, user experience, design, development, and digital marketing.
This strategic move enhances Mighty Union’s digital service area, allowing the agency to better serve its expanding roster of clients across key industries, including aerospace and defense, manufacturing, nonprofit, healthcare, financial services, technology, education, and more.
With more than four decades of experience delivering exceptional marketing solutions and building long-standing client partnerships, Mighty Union has become a trusted partner for critical brands. Similarly, Boston Digital brings over three decades of expertise in creating cutting-edge digital solutions that resonate with audiences and drive measurable outcomes. Together, the combined 70+ years of experience position Mighty Union to offer an unmatched strategic and digital capabilities.
“This acquisition represents an exciting milestone for Mighty Union,” said Matt Naffah, Partner and CEO at Mighty Union. “We have always prioritized bringing best-in-class solutions to our clients, and adding Boston Digital’s expertise to our existing digital arm strengthens our ability to deliver impactful, data-driven, and innovative digital strategies.”
As Mighty Union continues to expand with this acquisition, Matt Naffah will lead both Mighty Union and Boston Digital as CEO, ensuring a cohesive strategy and seamless integration between the two organizations. Additionally, Angela Herbst will lead both client relationships in her newly promoted role as Chief Client Officer, a new role that reflects her exceptional leadership and commitment to driving client success. “Angela’s promotion is a testament to her ability to anticipate client needs and foster long-lasting partnerships,” said Matt Naffah. “Her vision and leadership will be invaluable as we continue to grow and deliver transformative results for our clients.”
This acquisition not only bolsters Mighty Union’s existing digital offerings but also empowers clients with a more comprehensive suite of services. These include advanced website design and development, new platforms and technologies, digital strategy, content creation, data analytics, and marketing automation, all tailored to support the unique needs of critical brands.
“Joining Mighty Union allows us to scale our impact and expand our reach,” said Chuck Murphy, CEO of Boston Digital. “Together, we’re uniquely positioned to meet the evolving demands of clients and help them thrive in today’s fast-paced digital landscape. Our shared commitment to innovation and collaboration makes this partnership a natural fit.”
The integration of Boston Digital into Mighty Union unites two organizations with a shared vision for delivering transformative results and a mutual commitment to client success. Together, their combined expertise builds on a foundation of creativity, collaboration, and a results-driven approach. This partnership ensures a seamless transition for existing clients while unlocking new opportunities for meaningful growth and measurable outcomes.
This acquisition strengthens Mighty Union’s ability to deliver comprehensive, full-service solutions under one roof, reinforcing its reputation as the go-to agency for critical brands aiming to elevate their brand and drive business growth.
About Mighty Union
Mighty Union specializes in supporting the growth of mission-critical, life-critical, and future-critical brands. With a focus on delivering measurable results, the agency provides strategic marketing, branding, and communications solutions that help clients protect, propel, and improve society. Mighty Union is committed to authentic partnerships and bold creative thinking, serving a variety of industries including aerospace and defense, manufacturing, financial services, technology, healthcare, education, and more. For more information, visit www.mightyunionagency.com.
About Boston Digital
Boston Digital has been creating digital excellence for over three decades. Known for its ability to blend strategy, creativity, and technology, Boston Digital empowers brands to connect with their audiences through user-centric digital experiences. From website design and development to analytics and digital marketing, Boston Digital drives results for clients in industries like life sciences, healthcare, higher education, technology, and financial services. For more information, visit www.bostondigital.com.
MEDIA CONTACT:
Kassi Kerns, kassi.kerns@mightyunionagency.com
