National Grid Logo 1

Creating influence while amplifying
a corporate sustainability image

What We Did

Objective

Enable National Grid to win an RFP that would bring clean wind energy to New England.

Challenge

The RFP process meant the company had to work quickly—within 8 weeks—to promote its advantages among key audiences and solicit public approval.

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Video

Solution

We built an integrated program targeting decision-makers across three New England states through TV, social, trade, print and other channels.

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8

weeks

36MM

impressions

19.5K

new visitors to the site

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